Freda was born on december 1989 in Bergamo, Italy.
She developed an interest in photography when she was a child, beginning to take pictures with her father’s analogic camera, building little by little her own intimate imaginary. Photography become one of her favourite language that she use to express herself.
She has always been fascinated by art and design too, falling in love with paper manipulation and transformation. She creatively combine art and architecture with a strong focus on geometric shapes. She used a special pleated technique that can transform two-dimensional surfaces into three-dimensional objects.
Her endless curiosity continuously stimulates her to explore new artistic territories and new expressive dimensions, that she experiences during her frequent journeys around the world.
With many years of experience in advertising and campaign around Italy and Europe, Freda bring knowledge and enthusiasm into every project that she direct or produce. She love to be innovative, creative. She’s able to realize unique projects for her clients, to make their brand valuable and show why they’re different. She worked in advertising, marketing, media, and branding for a variety of industries and clients, she help to come up with creative ways for brands and people to interact. Freda actively collaborate with a multi-disciplinary teams as well as outside partners. Her concept of art direction is a blend of ideation, execution, creative strategy, functional leadership, and hands-on production.
Freda was born on december 1989 in Bergamo, Italy.
She developed an interest in photography when she was a child, beginning to take pictures with her father’s analogic camera, building little by little her own intimate imaginary. Photography become one of her favourite language that she use to express herself.
She has always been fascinated by art and design too, falling in love with paper manipulation and transformation. She creatively combine art and architecture with a strong focus on geometric shapes. She used a special pleated technique that can transform two-dimensional surfaces into three-dimensional objects.
Her endless curiosity continuously stimulates her to explore new artistic territories and new expressive dimensions, that she experiences during her frequent journeys around the world.
With many years of experience in advertising and campaign around Italy and Europe, Freda bring knowledge and enthusiasm into every project that she direct or produce. She love to be innovative, creative. She’s able to realize unique projects for her clients, to make their brand valuable and show why they’re different. She worked in advertising, marketing, media, and branding for a variety of industries and clients, she help to come up with creative ways for brands and people to interact. Freda actively collaborate with a multi-disciplinary teams as well as outside partners. Her concept of art direction is a blend of ideation, execution, creative strategy, functional leadership, and hands-on production.